At INTO THE AM, we are committed to protecting the personal information of all our customers and site visitors. When you visit our website, (the "Site") owned and operated by INTO THE AM Clothing LLC., ("INTO THE AM," "we," "us," or "our"), we ensure any information that we collect is completely safe and secure. We are the data controller for all our services, the one in charge of protecting your privacy.

We published this notice to help you understand:

  • When and why we collect information from you
  • How we use the data that we collect
  • Who we share your data with and why
  • What your rights are concerning any personal data we collect

What Information We Collect

We are dedicated to collecting data only when it is essential to improving your shopping experience and the ease with which you can interact with our site. The information we collect is either "Personal Information," information like your name or email that can be used to personally identify you, or "Non-Personal Information," information like your IP address or browser type that does not personally identify you.

Personal Information We Collect:

  • When You Create an Account
    • First Name
    • Last Name
    • Email
  • When You Place an Order
    • Full Name
    • E-mail address
    • Phone Number
    • Credit card number (we do not store this information)
    • Shipping Address
    • Billing Address
    • Purchase Order
  • When You Contact Us
    • Full Name
    • Email Address
    • Record of Live Chat or Email Messages
  • When You Submit a Product Review
    • Full Name
    • User Submitted Images/Videos (when applicable)

Non-Personal Information We Collect:

  • the IP address of your computer and the country that it is located in
  • The items in your current cart
  • the type of browser software that you are using
  • the dates and times that you access our website
  • the website address that linked you to our site, if applicable
  • search engine search terms used and clicks on our advertisements
  • other data about how you navigate and use our site (i.e. what you click)


We use cookies in order for our site to recognize you during individual and repeat visits to our website. To learn more about how our cookies work, check out our cookie policy.

How We Use Your Information

We want you to know how and why we use all the information that we collect. Everything we do with your data is done for one or more of the following reasons:

legitimate interests, when your data is used to allow us to provide you the best possible browsing, shopping, and delivery experience;

consent, when your data is used in a way that you specifically agreed for us to use it;

contractual, when your data is used to fulfill a contractual agreement;

legal obligation, when your data is used due to a legal or statutory requirement;

Check out the tables below for a full explanation of the main ways that we could use your data and our reason(s) why:

Contact Information (Name, Email Address, Phone Number, Delivery Info)

How we use your contact information Why We Do This
Set up your user account A user account allows you to maintain your wishlist and your cart across devices, view your order history, save your past delivery information, and more. It makes your life easier! (legitimate interests)
Send you order updates via email, text message, or Facebook Messenger If there is an issue that prevents us from shipping the items that you ordered, we will contact you to fix the problem (contractual). We will only contact you via email or the channel(s) that you agreed to.
Send info about new products, back in stocks, or special offers via email and/or text message We only send marketing messages when you agree to receive them on specific platforms (consent).
Detect and prevent fraud We want to catch potential fraud crimes before it can affect you or us (legal obligation / legitimate interests).

Your Gender

How we use your payment information Why We Do This
Send you relevant marketing messages (if you gave us consent to message you) We want to send you information about products that are most relevant to the gender with which you identify.

Your Payment Information (we do not save any credit card info)

How we use your payment information Why We Do This
Process your order We require your payment info so we can capture your payment for an order. It allows us to fulfill our contractual agreement to send you the products that you ordered (contractual).
Detect and prevent fraud We want to catch potential fraud crimes before it can affect you or us (legal obligation / legitimate interests).

Your Message History with Us (via email, text message, or social media)

How we use your message history Why We Do This
Provide you Customer Support Our customer support team ensures you receive what you paid for (contractual) and guides you through our website experience when you have issues (legitimate interests).
Identify Common Issues with our Website or our Products We use your feedback to improve our website experience and the quality of our product offering. If customers experience a common issue, we do our best to understand and fix it (legitimate interests).
Train Our Customer Support Team We may use past conversations as examples to train our staff to give the best possible customer service (legitimate interests).

Your Purchase History and Cart

How we use your purchase history and cart Why We Do This
Allow you to make a purchase We need to know what’s in your cart so we can sell it to you (contractual).
Notify you via email or text message when you left items in your cart If you start checking out and get distracted before you finish your purchase, we’ll send you a message to remind you about the items you wanted (legitimate interests). You must clearly agree to notification via email and/or text (consent).
Handle returns, exchanges, and cancellations Our customer service team needs to reference your purchase history in order to process any changes to your order after it is processed (contractual / legitimate interests).
Track sales trends We look at what items our customers are ordering most to ensure we have the best selection of items in stock and are always releasing new items that you’ll love (legitimate interests).

Your Browser and Network Information (IP Address, Browser/Phone Type, etc.)

How we use your browser and network info Why We Do This
Display website information relevant to your current country (currency, free shipping threshold, etc.) The IP Address of your computer tells us what country you are located in. We use this to create the best possible website experience for you (legitimate interests).
Improve our website experience We strive to offer the best website experience on all devices and browsers (legitimate interests).
Protect our data and our website experience We review site visitor information to detect malicious attacks that could affect the speed of our website and/or the security of our data (contractual / legitimate interests).

Your Site Use Information (what pages you visit on our site, the link you clicked to get to our site, the dates and times you visit our site, etc)

All site use information is anonymous and viewed in aggregate (so it does not identify you and we don’t see your personal history). We also share this information with third parties.

How we use your site use information Why We Do This
Research and Analysis We need to understand what our customers like and how they are using our website in order to provide them the best possible website experience and product selection (legitimate interests).
Identify Issues with our Website Reviewing website use data allows us to see which pages are hard for people to use and how we can improve them (legitimate interests).
Enhance our Product Selection We look at which products and collections are getting the most traffic in order to keep favorites in stock and produce new products that you’ll love (legitimate interests).

Your Submitted Photos/Videos (via product review requests)

How we use your photos/videos Why We Do This
Enhance the Shopping Experience We may display photos/videos that you submit to us via product reviews or Instagram mentions on this store or our Amazon account product pages. This lets other customers see how great our products look in person! (consent / legitimate interests)

Where We Share Your Information and Why

We have not and will not sell your information to a third party, ever. That would be a direct violation of our promise to keep your data safe and secure. We do, however, share some information with trusted partners who help maintain our privacy mission. They fall into a few categories:

Shipping & Delivery

We need to share information with our shipping partners so they can get your order to the right doorstep. We only work with highly respected delivery services like USPS, FedEx, UPS and DHL and share as little personal information as possible.

Payment Processing

We use third-party payment processing providers in order to take payments securely. This keeps your sensitive credit card and other payment information safe. We do not store your credit card information on our site.

Fraud Detection Agencies

We work with credit card reference and fraud detection companies to ensure the safety of our customers and our business from fraud crimes. This allows us to cancel fraudulent orders before the victim is affected.

IT Companies

We work with select third parties to improve our website technology and experience. We share limited information only when it is absolutely essential.

Marketing Companies

We work with third party companies for marketing features such as product reviews and email notifications. Any personal information that they use is limited and secure.

The Emazing Group

We are part of The Emazing Group of companies (INTO THE AM Clothing LLC, iHeartRaves LLC, EmazingLights LLC). When necessary, we share limited information in order to improve the shopping experience for all of our customers.

Outside of these groups, we only share personal data with companies approved by you. For example, if you choose to use a social media site to login or create an account on our store, then you must consent for that social media site to share clearly stated information with us.

We may also share anonymous, aggregated data with select third parties. This data does not contain any personal information and will not identify you amongst our other customers and website visitors.

How Long We Keep Your Information

We retain your information as long as it is needed to provide services to you. This can include as long as you maintain a customer account with us or as long as needed to provide our customer support services - if you have a message history with us.

There are a few reasons we may retain your information for more or less time than the above-stated scenarios:

  • We are required by law (an existing regulation or one enacted in the future) to retain your information for a longer period or delete it in a shorter period.
  • You exercise your right to request that we delete all your information and we do not have existing legal obligations to hold on to it.
  • We enter into a legal claim or other proceedings that involve your information. This could include fraud, abuse, terms & conditions violations, or another type of legal dispute. We will then retain your personal information until the proceedings and any appeals have concluded.

Marketing messages

If you gave us your clear consent, we may send you marketing messages via the following channels: email, text message, or Facebook Messenger. We will only send messages via the channel or channels that you agreed to receive messages through.

Every marketing message that you receive from us will contain clear instructions on how you can unsubscribe from receiving any future marketing messages via that channel. If you are unable to find how to unsubscribe from a specific channel or wish to opt-out of all marketing messages at once, please contact us at We will ensure you are opted-out and removed from our marketing message system.

SMS/MMS Mobile Messaging Marketing Program

We respect your privacy. We will only use information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect Our rights or property. When you complete forms online or otherwise provide Us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the Program and pursue any appropriate legal remedies.

California Civil Code Section 1798.83 permits Users of the Program that are California residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes. To make such a request, please contact us at the following address:

240 S. Loara St., Anaheim, California 92802

This Privacy Policy is strictly limited to the Program and has no effect on any other privacy policy(ies) that may govern the relationship between you and Us in other contexts.

Your Rights

You have a number of rights to ensure your privacy and the security of your data:

  • The right to know the extent of information we collect and where it is used
  • The right to have your information corrected or completed if inaccurate
  • The right to have your information deleted
  • The right to restrict how we use and process your information
  • The right to request we copy or transfer your information to you or a third party
  • The right to object to your information being processed by us
  • The right to withdraw consent for any consent-based processing (like receiving marketing messages) at any time
  • The right to complain to your country’s data protection regulator

If you’d like to exercise any of your above rights, please contact us at

Our Policy Towards Children

We will not knowingly collect any information from any person below the age of 13. If you are a parent or guardian and know that your child has provided us with personal information without your consent, please contact us at We will promptly delete the personal information of anyone under the age of 13.

How to Contact Us

You can contact us at with any questions or concerns regarding your personal information. We will act quickly to fulfill your request to the full extent of your rights.